Online rental businesses are the need of the hour showing growth in ecommerce. Organizations who provide the finest multi-channel customer experience will win.
67% of online customers prefer making online bookings according to Statista because it saves time. 54% believe they can get better deals on the internet when it comes to price and selection.
Let’s go through the procedure of making a rental ecommerce business.
Domain and website
If you don’t have a website for your rental business, start with registering a domain name and choose a hosting service provider which includes shopify, Squarespace, Webnote, Wix and WordPress.
To launch your online presence, you will need a domain. Domain is used to identify different web pages. A domain should be distinctive and relatable to your brand. To claim a domain name, you have to register it to Domain Name System. After this, you need a place to host your website. This is called website hosting where a hosting provider makes sure your website content is contained on a web server. Once both of these things are done, you can now start building your website which can be tricky.
Outsource your website and build a website with a purpose of providing information through content in a fun and attractive way efficiently while the actions are easy to make.
Next in line is the website layout. Website builders offer different templates which can tell the brand story. The landing page of the website should catch attention by creating an overall pleasing appearance. Gradually, start uploading more content for the visitor to explore. Make it easy for your customers to find information on the website for smooth browsing flow. Strategic placing of content on the website is important too.
Copywriting of content
Good copywriting is important which means to the point information about your brand for the customers. SEO, Search engine optimization, add a twist. Doing keyword research and answering the most asked searched questions in your content can boost your search engine visibility.
Contact details and authenticity
Customer support is huge in eCommerce. It builds trustworthiness towards the brand. Always include up-to-date contact details of the company. Live chat is a fast and easy way of communication that has become popular and lowers the threshold for asking for help.
Colors and branding
The overall experience of the website can be determined by its typography, colors, and images used. Visuals help the customers to tune in with your brand. The website should highlight your best aspects.
A good rental booking software
Connecting your website with a rental booking system is the next step as online sales skyrocket as it is convenient and time-saving. To make your website into an online rental store, you need eCommerce rental software. Rental software saves your information, ensures no human error, and tracks inventory. It helps create and automate the workflow letting the customers browse your catalog and book what is available.
Online bookings can be done with or without payments but due to COVID, less contact is advised hence online payments is the only way to do it. Choose a payment provider who gives the option of adding payment methods quickly.
Prepaid bookings save your staff’s time, provide finer in-person services and be more productive in general. You can also avoid the rarely ghost customers who never show up after booking.
After the rental booking system and the website is connected, it is a full eCommerce store ready now.
Now time to think of the procedures to manage day-to-day bookings, online and in-store.
The rental store backend is where you would want your activity to be updated. When the store is full of walk-in customers, you would want to make sure double bookings aren’t done with limited stock available.
Automatic information flows are used between your website, shop, and inventory. This can be done by connecting your product catalog with the inventory. Isn’t it hassle-free and easy?
Many customers book online because they want to save time and skip the que. Combining the information beforehand and preparing the equipment is efficient usage of time and staff. Work done before opening hours can be beneficial for the business during the busiest hours. You can serve the customers well this way.
Things have become more challenging and difficult and include more channels than before, companies should use tools and software which makes jobs easier for everyone. Taking care of online walk-ins, inventory, payments, and contracts can be made easier by using one rental software. It also helps to stay on top of things and make task management easier during rush hours.
With Rides Rental Software you can
- Get a customized website
- Seo meta tags optimized
- A customized booking system
- Order tracking and inventory management and much more..
Get Rides Rental Software today for your rental business and increase your bookings!
See a virtual demo here