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6 Content Ideas for Getting Started as a Rental Business on TikTok

TikTok bills itself as the place for short mobile videos. Imagine an Instagram for videos or a short-form YouTube, but with a lot of cool new features. Videos on TikTok can be anywhere from five seconds to sixty seconds long. You can easily add in eye-catching filters and special effects. TikTok also has a huge music library you can access to add songs to your videos. What if you can market your content of rental business on Tiktik too? Doesn’t that sound amazing and unique? 
TikTok is massively popular, but you may be wondering how exactly it can help people discover your content of rental business. It lies within a vital detail of the app’s core function. TikTok doesn’t just show your videos to people who already follow you; they are thrown into the never-ending For You page. The For You page is the main feed where users digest content from creators they already follow mixed with content TikTok thinks they may like. 
As with any form of social media, they want to keep users on the app for as long as possible. This means continuously serving content to users that they think they may like based on their viewing habits. This means that out of nowhere your content will pop up to the users who are not following you! This is a great opportunity for anyone running their own business. Now we will give you some tips on how you can market your business. 
Tips for Marketing your Business on Tiktok
Here are some tips that will help you get on board for promoting your content of rental business on social media platforms like Tiktok. 

1. Show the products you rent in use
This is a great way to sell the experience you are trying to provide your customers when they rent from you. Showing your rental products is a great way to capture the sight of your audience. Who wouldn’t love an amazing bike or car when they are traveling outside? We surely would love it. This is the exact type of content for your rental business that can help you get more clients. 
What you show will depend on your rental business, so below are some ideas for three of the most popular ones:
Bikes - Showcase people cycling around your area
Cars - Showcase people during a photoshoot

2. Launch a hashtag challenge. 
Another way to promote your business on TikTok is by launching a hashtag challenge. A hashtag challenge is when you encourage TikTok users to create or recreate content and add your branded hashtag to it. 
Hashtag challenges can be fun and you can get all the audience you want. The content of your Rental business should be up to the mark and updated with all the changes you have made in your business. A fun hashtag challenge not only promotes your business but also drives user interaction and engagement. 
3. Give business tips and advice
Many viewers are also small business owners or aspiring entrepreneurs, and they love to hear advice on TikTok. They may be drawn to you for your advice, but they could also become customers and help grow your following on the platform.

You don’t have any real secrets, but some transparency can give your rental business authenticity. It also helps build your brand and inspires others. Some examples of advice could include:
  • How did you start your business?
  • How do you purchase inventory?
  • What software do you use?
  • The best marketing channels
  • What you need to start a rental business
4. Introduce yourself and your team
The best step is to introduce yourself and your team on TikTok. You are the key person, you should come out and interact with viewers. Confidence is the main key here. Make sure all of your team is there and is focused to target the audience for your business. The content of your rental business should be on point and crystal clear to the Audience. This is one of the most important points to achieve Clients. 
Develop a friendly tone with the person watching your video and you are good to go. Having a friendly conversation with your client is the main key here. If you welcome your client with open and clear instructions you have a great chance for growing your Rental business.
5. Take viewers behind the scenes
One of the most popular types of content for small businesses is behind-the-scenes footage of how the company works. They show users the reality of running a business and give customers a look into what’s going on behind closed doors.
Of course, that doesn’t mean you need to show every detail, but giving a surface-level look can provide a human touch to your brand. You’ll be surprised what people find interesting when it comes to seeing just a part of your day. 
6. Hop on a trend
A great way to get your business discovered on TikTok is by hopping on one of the many trends sweeping across the app. You may need to scroll for a while to find one that you can do that’s relevant to your business. Though getting inspiration from other companies is a great way to go about it.

By hopping on a trend that uses a particular sound or meme, you will be thrown into the algorithm and be shown to users who enjoy them. It’s a great way to get a lot of views reasonably quickly and grow your following on TikTok, lending more authority to your brand. While hopping on the ongoing trend make sure to put the content of your rental business in the video as well. 
So, what are you waiting for?

Hopefully, this has given you some ideas for content that you can post on TikTok, whether you’re a beginner or regular user of the app. Each of the formats can be used in various ways to allow you to create a stream of content you can post regularly.
Just know some things that the content of rental business should be updated and clear to you as well as the audience. Make sure to give all the details that you think are important for the customers to know. We hope this article has helped you with the stage you were stuck on!