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8 Essential Free SEO Tools to Drive Traffic

Are you a rental business owner looking for free SEO tools to perform basic SEO for rental businesses? If yes, hold on tight there! We know how important it is for small rental businesses to be found and ranked on Google to generate income. Even 70% of online marketers claim that SEO is better than PPC for making conversions. Now, you can get the idea that your whole revenue depends on it. That’s why we have got a list of all the authentic, no-investment SEO tools for your rental business. Some of them might have limited access for the free users, but still, the tools are useful for free and basic optimization. 

We have tried and tested each SEO tool to measure its usefulness. That’s how our list includes only the most efficient and simple-to-use tools that can quickly help you improve your website’s visibility. The goal is to provide a list of essential tools that don't take long to learn or use and add value to your marketing strategy.

So, without any further ado, let’s get started:
  1. Google Search Console
A free service provided by Google, “Google Search Console” enables you to keep track, maintain, and troubleshoot the visibility of your website in Google Search results.
It can offer you a sneak peek or complete insights into your website. At its most basic, it provides reports on how your website appeared in search results, and how your website performed over a specific period. You can also see a summary of any errors that might have influenced your ranking or that can make your ranking better.

However, if you dig deeper and view the full report, you will be able to review your website's total impressions in search results, average click-through rate, and average ranking. Then you can scroll down to see which search terms are generating the most clicks, which pages are performing the best, and where your visitors are coming from.

This tool should be one of the first things you look at when you wake up in the morning. It only takes a few minutes to review if anything needs your attention before proceeding with your day. You can also delve into more detailed information when you need to learn more and have the time to do so.

2. Uber Suggest

UberSuggest has a lot of features and claims to be an all-in-one SEO tool. However, we'll concentrate on the keyword search tool. If you've used the Google Keyword Planner tool before, you'll understand how this works. It is more useful than Google's tool and allows you to discover various data about keywords related to your niche.

Simply enter a keyword that you want to target and get recommendations for similar keywords. This data is supported by the search volume, Google Ads cost per click, and estimated competition for each keyword. Its data is useful, but the real magic happens when you delve a little deeper.

When you click on a keyword suggestion, it will display a list of the most popular websites for that keyword. You'll be able to see how you compete with your competitors and even identify ones you weren't aware of. Then you can see how many visitors they get, how many links they have, and how many social media shares they have, giving you a clear understanding of what it takes to rank highly for that keyword. Interesting, isn’t it?

3. Ahrefs Webmaster tool
When combined with the other tools listed here, Ahrefs Webmaster Tool adds another level of data analysis. Ahrefs' free version allows you to track the performance of a single website in terms of popular ranking factors such as SEO and backlinks. It has fewer features than the paid version, but it is still a useful tool to have on hand.
Its Site Explorer and Site Audit are the most essential accessible tools in a free version. Site Explorer provides a detailed view of your website's backlinks, referring domains, organic keywords, and organic traffic, allowing you to dig into and track this data.

Site Audit generates a weekly report on the health of your website and pinpoints the specific errors that are affecting it. This data will assist you in determining where to focus your SEO efforts and provides recommendations for technical website fixes. Combining these tools results in a powerful package for SEO for rentals that costs you nothing.

4. SEOptimer

SEOptimer functions similarly to Ahrefs Site Audit, though it does not provide as much detail. This makes it ideal for dabbling with SEO for your website without the complexity that comes with more technical tasks. It's excellent for determining where your website stands and how much work is required to get the most out of it.

This tool may be useful for business owners thinking about hiring a marketer or an agency to work on their website. It will provide you with a high-level overview of the work required to improve your website's SEO, links, usability, and performance. It makes determining the size of the task at hand and the best way forward easier.

It can also open new avenues into the world of SEO. Its concise information and ease of use make it the ideal tool for getting started with your website. After you've mastered the fundamentals, you can progress to some of the more advanced tools on this list. As a result, this should be an excellent starting point for your SEO journey.

5. Google Analytics
Google Analytics is required for anyone who runs a website. It provides detailed and high-quality information about the performance of your website. It's also relatively simple to install on your website and comes with extensive documentation to help you get started and understand the scope of what it can do. Hint: There's a lot! Most other SEO tools operate by using Google's data API.

After a week, you will be able to see how much traffic your website receives, what time of day people visit your website, the location your views are coming from, what country they are from, what devices they use, and your top-performing pages.

That's all the dashboard will show you; each can be drilled down for a closer look at your website.

It's something you have to see for yourself to appreciate the capabilities and tools it provides. It comes highly recommended, and every website should have it. Furthermore, for e-Commerce websites, you can set conversion goals to see where your sales are coming from, and which channels require more work to get the most out of them.

6. Pagespeed Insights
If you are unaware, the loading speed of your website has a significant impact on search rankings. The faster your website loads, the higher it will rank in search results, and this is specifically true for mobile search results. Pagespeed insights provide data on loading times, how to improve them, and what you should do to optimize for mobile visitors.

Simply enter your website address, and Pagespeed Insights will begin testing and creating a report for you. Then your website will be graded in the most important areas affecting loading speed. You can see what needs to be improved and how much faster your website will be once you take action on it.

Lower scores and red indicators can be frightening, but this is normal. Websites are frequently not fully optimized when they are created and loading speed can suffer as they evolve. So, after changing your website, it's critical to take the time to address changes and test loading speed with this tool.

7. Ahrefs Backlink Checker
 The Ahrefs Backlink Checker is a great tool for analyzing not only your business website backlinks but also your competitors' backlinks. You can enter any website into this tool and get an instant report on how many backlinks it has and where the top 100 backlinks are coming from. Backlinks are regarded as an important ranking factor and should be monitored.

You can discover the websites linked to your competitors' websites by looking at their backlinks. These could include directories, council websites, newspapers, review sites, and so on. 
You can improve your website's backlink profile by knowing the best places to get backlinks. It can significantly impact your website's ranking while also providing new sources of traffic that you may not have considered. You never know what you'll find, and there may be golden opportunities for you to seize.

8. Google My Business
Any company that operates in a local area should have a Google My Business account. The service includes a Google search result listing as well as a Google Map listing for your company. Having a strong profile is a significant factor for Google, and it influences your ability to appear for business-related terms, including queries relating to your product or service offerings.

Your Google My Business profile is where your rental business will likely have the first contact with your potential customer. But note that Google My Business is only for those who are available in physical locations. Being a rental business, you can utilize this space to make a great impression with accurate information, attractive photos of rental items, and reviews that provide social proof for potential customers. Think of it as a signboard to your online store so people can find you using the keyword. Alongside your website, this will help Google rank you competitively for your niche.

Considering the importance Google places on the Maps, results that appear at the top of most search results are essential. It would be best if you aim to appear at the top so whenever someone in your local area searches for goods or services related to your business, this is where they will look first. You can easily set up your Google My Business profile for your rental business. 

Rides Rental Software helps rental business owners with custom websites and they are SEO optimized so you can target the local customers in your area and come up in search listings - Get a virtual tour to learn more!