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Is running a rental business profitable?

At one point in time, we have all rented out something, be it something small or big. How about we tell you that the rental business is the most rapidly growing industry in 2021?

It is predicted that it will increase in the future years to come giving us all intriguing ideas of opening up a business. The only thing required is a good concept and the determination to start it from scratch.

When you are pondering over the decision of opening up a rental business, it doesn’t have to be full-time, it could be a part-time side business as an additional income.

The most thought question before opening any sort of rental business is profitability. Is running a rental business profitable? The answer is not that straightforward forward depending upon the kind of business you are looking to open and your business plan too. At times, it can also be more profitable than a retail business?

Talking about the profile margins in rental businesses, it depends on what sort of a business are you establishing. You will have to understand the industry first in order to make sure you are establishing your business for success. Having command of the knowledge of things such as your target market, client growth, capital funds, location of the business will help you take sane business decisions.

With the right strategy, even a small rental business can make enough profit. It can really become more profitable than a retail business.
Some factors which can affect the profitability in a negative way include poor inventory management tools with outdated systems and correcting them would take a big manual force.

Collectively, rental profitability is regulated by the rate of inventory turnover, the extent of automation, and manual procedures.
On the other hand, when it comes to retail, the opening expenditure to fill themselves is only a cost before any sales are made but in rental, the inventory gives you continuous cash flow and sales. In retail, buying something is a one-time transaction but in rental, it gives you resale value every time.
You don’t have to make it a competition that which business model is better. Both the models complement each other. Only if you are getting started, there are budget constraints and that means you will have to choose between the two but if you already have a retail business model, including a rental service will bring you profits and increase revenue.
 
For example, a person goes into a store and needs to rent out a trailer for a moving project. They start realizing in the store that they need extra drills and screws which he ends up buying. In other words, when renting happens, there’s an upsell purchase as well.
The circumstances aren’t as you believe they are. Let’s take Motonet, Finland’s most successful retail chain’s example. They have now started to put trailers on rent in addition to offering all the needed tools for vehicles and building projects.
What factors will affect the profitability of your rental business? There are a lot of distinctive types of products, services, and equipment that make amazing ideas for a rental business but choosing the right one will determine if your rental business is a success or a failure.
You could choose to provide rental services on items which are required only once a while by customers and are big budget.
A middle-class family cannot afford a bounce house for a birthday celebration or an RV for vacations. It is very evident that not everyone can afford such purchases. Even if they could, it would be a complete waste of money.
Before jumping into a new rental business, here are some important factors you should consider that will make your business profitable: 
 
1.     Competition
2.     Demand
3.     Online presence
4.     Use of inventory
5.     Costs

Should you start an equipment rental business? In one word, YES. If you rent out equipment, services, and products to customers regularly, you will make up an inventory that will pay for itself. Rather than just getting a huge sum of money from customers, you will have the chance to make a good amount of profit on an item for an unlimited time period. 

How can Rides Rental Software help you with running and management of your rental business? 

Take a look at some of the unmatchable features our software has to offer:
  • Rides Rental Software has new features and functionality which Auto Optimizes your data automatically.
  • We create a custom website for you that you can manage on your own without additional marketing or developers expenses 
  • Our software adapts to your business and streamlines your day-to-day operation. It not only helps you with online bookings but manages rentals, customers, inventory, scheduling, & more.
  • Efficiently handle large unit quantities by creating masters and using our inventory tracking.
  • Create product add-ons to offer to your rentals, such as beach passes, chairs, and coolers
  • Create tiered pricing in addition to standard pricing options.
  • Manage your customers' contact info, addresses, orders, and more all in one place.
Want to talk to our experts? Watch our virtual demo here and book a call with us here!